Attribution Tracker is free on WordPress.org, and the free version is finished software rather than a trial. Plenty of sites need nothing more than that. The paid plans add what is listed below from $2.42 a month, billed once a year, and they differ from each other only in how many sites they cover. There is no monthly plan: that figure is the year divided by twelve, so you can compare it against tools that really do bill monthly.
Against the alternative
The established plugin in this space is HandL UTM Grabber, and somebody shopping for attribution has probably already found it. This is what each of us charges.
| Licence | Ghizo Labs | HandL UTM Grabber |
|---|---|---|
| One site | $29 a year | $299 a yeartheir Starter, one site |
| Ten sites | $89 a year | $399 a yeartheir Starter+, three sites |
| Unlimited sites | $149 a year | $1,199 a yeartheir Premium, twenty five sites |
Their prices as published on HandL UTM Grabber, checked 25 August 2026. Prices change; ours are on this page.
Plans
Start here
Free
$0 forever
Every site you like. Nothing to renew and nothing to expire.
The version on WordPress.org. Finished software, not a trial.
- First and last touch stored separately
- UTMs, ad click IDs, referrer, landing page and channel
- Gravity Forms, Contact Form 7 and WPForms
1 site
Personal
$2.42 a month
Billed once a year at $29.
One production site, for your own site or a single client.
- Everything in Free
- Every paid feature
- Email support
10 sites
Freelancer
$7.42 a month
Billed once a year at $89.
Ten production sites, for a book of client work.
- Everything in Free
- Every paid feature
- Email support
Unlimited sites
Agency
$12.42 a month
Billed once a year at $149.
As many production sites as you run, on one key.
- Everything in Free
- Every paid feature
- Email support
More than one site
Start with Free. When you need the paid tier, a plan counts production sites: local, staging and development copies of a licensed site are included and never counted against it, so you pay per client site rather than per environment.
Feature by feature
Free against paid. Every paid plan has the same features, so this table has two columns rather than four: Personal, Freelancer and Agency differ only in how many sites the one key covers.
| Feature | Free | Pro, $29 a year |
|---|---|---|
| First and last touch stored separately | Yes | Yes |
| UTMs, ad click IDs, referrer, landing page and channel | Yes | Yes |
| Gravity Forms, Contact Form 7 and WPForms | Yes | Yes |
| Server side fill, so a submission cannot arrive empty | Yes | Yes |
| Front end debug panel | Yes | Yes |
| Retention | 90 days | 730 days |
| Custom parameters | 1 | Unlimited |
| Revenue and orders by source, medium, campaign or channel | Not included | Yes |
| First touch against last touch, side by side | Not included | Yes |
| Form conversions reported alongside revenue | Not included | Yes |
| WooCommerce attribution written onto every order | Not included | Yes |
| Order list column and filter by attribution | Not included | Yes |
| CSV export of the report on screen | Not included | Yes |
Before you decide
Thirty days to change your mind, no questions asked, as set out on the refunds page. Need it on more than one site? Ask us and you will get one key and one invoice.
- Every update released during your licence year, delivered in wp-admin
- Email support from the person who wrote the plugin
- One production site, with local, staging and development sites free
- Thirty days to change your mind, no questions asked
Buy Attribution Tracker Pro
One year of updates and support, from $2.42 a month billed once a year, and thirty days to change your mind.