Attribution Tracker
Free, or Pro from $4 a month
Records where every visitor came from and attaches it to the form they submit, so a lead in your inbox arrives with its campaign on it.
Free version coming to WordPress.org. Pro adds what is listed below, billed once a year at $48 for one site.
Attribution Tracker is free, and the free version is finished software rather than a trial. Plenty of sites need nothing more than that. The paid plans add what is listed below from $4 a month, billed once a year, and they differ from each other only in how many sites they cover. There is no monthly plan: that figure is the year divided by twelve, so you can compare it against tools that really do bill monthly.
Against the alternative
The established plugin in this space is HandL UTM Grabber, and somebody shopping for attribution has probably already found it. This is what each of us charges.
Ghizo Labs
$48
a year, every site on one key
HandL UTM Grabber
$299
their list price for the same job
$251 a year you keep
The dark start of their bar is what you would have paid. Both figures are list prices, dated on the table below.
| Licence | Ghizo Labs | HandL UTM Grabber | Their terms |
|---|---|---|---|
| One site | $48 a year | $299 a year | their Starter, one site |
| Ten sites | $108 a year | $1,199 a year | their Premium, the smallest plan that covers ten |
| Twenty five sites | $180 a year | $1,199 a year | their Premium, twenty five sites |
Their prices as published on HandL UTM Grabber, checked 27 September 2026. Prices change; ours are on this page.
Plans
Free
$0 forever
Every site you like. Nothing to renew and nothing to expire.
The free version. Finished software, not a trial.
- First and last touch stored separately
- UTMs, ad click IDs, referrer, landing page and channel
- Six form plugins: Gravity Forms, Contact Form 7, WPForms, Fluent Forms, Ninja Forms and Elementor Pro
Coming to WordPress.org
Personal
$4 a month
Billed once a year at $48.
One production site, for your own site or a single client.
- Everything in Free
- Every paid feature
- Email support
Freelancer
$9 a month
Billed once a year at $108.
Ten production sites, for a book of client work.
- Everything in Free
- Every paid feature
- Email support
Agency
$15 a month
Billed once a year at $180.
As many production sites as you run, on one key.
- Everything in Free
- Every paid feature
- Email support
More than one site
Start with Free. When you need the paid tier, a plan counts production sites: local, staging and development copies of a licensed site are included and never counted against it, so you pay per client site rather than per environment.
Feature by feature
Free against paid. Every paid plan has the same features, so this table has two columns rather than four: Personal, Freelancer and Agency differ only in how many sites the one key covers.
| Feature | Free | Pro, $48 a year |
|---|---|---|
| First and last touch stored separately | Included | Included |
| UTMs, ad click IDs, referrer, landing page and channel | Included | Included |
| Six form plugins: Gravity Forms, Contact Form 7, WPForms, Fluent Forms, Ninja Forms and Elementor Pro | Included | Included |
| Server side fill, so a submission cannot arrive empty | Included | Included |
| Front end debug panel | Included | Included |
| Retention | 90 days | 730 days |
| Custom parameters | 1 | Up to 100 |
| Revenue and orders by source, medium, campaign or channel | Not included | Included |
| First touch against last touch, side by side | Not included | Included |
| Form conversions reported alongside revenue | Not included | Included |
| WooCommerce attribution recorded on every order | Included | Included |
| Order list column and filter by attribution | Not included | Included |
| CSV export of the report on screen | Not included | Included |
Before you decide
Thirty days to change your mind, no questions asked, as set out on the refunds page. Questions before buying? Ask us.
- Every update released during your licence year, delivered in wp-admin
- Email support from the person who wrote the plugin
- One production site, with local, staging and development sites free
- Thirty days to change your mind, no questions asked
Buy Attribution Tracker Pro
One year of updates and support, from $4 a month billed once a year, and thirty days to change your mind.
The other two plugins
Dynamic Content
Shows a different phone number, WhatsApp number or call to action depending on how the visitor arrived, so you can tell which campaign generated the call.
Responsive Focal Point
Lets an editor pick the part of an image that must never be cropped out, and set a different point per breakpoint when one is not enough.