Dynamic Content

Free, or Pro from $4 a month

Shows a different phone number, WhatsApp number or call to action depending on how the visitor arrived, so you can tell which campaign generated the call.

Free version coming to WordPress.org. Pro adds what is listed below, billed once a year at $48 for one site.

Rules, in priority order. Conditions group with AND inside a group and OR between groups, and the first matching rule wins.

Dynamic Content is free, and the free version is finished software rather than a trial. Plenty of sites need nothing more than that. The paid plans add what is listed below from $4 a month, billed once a year, and they differ from each other only in how many sites they cover. There is no monthly plan: that figure is the year divided by twelve, so you can compare it against tools that really do bill monthly.

Plans

Free

$0 forever

Every site you like. Nothing to renew and nothing to expire.

The free version. Finished software, not a trial.

  • Phone, WhatsApp, text and link slots
  • Conditions on UTMs, referrer, landing page, URL and device
  • AND within a group, OR between groups

Coming to WordPress.org

Personal

$4 a month

Billed once a year at $48.

One production site, for your own site or a single client.

  • Everything in Free
  • Every paid feature
  • Email support

Freelancer

$8 a month

Billed once a year at $96.

Ten production sites, for a book of client work.

  • Everything in Free
  • Every paid feature
  • Email support

Agency

$13 a month

Billed once a year at $156.

As many production sites as you run, on one key.

  • Everything in Free
  • Every paid feature
  • Email support

More than one site

Start with Free. When you need the paid tier, a plan counts production sites: local, staging and development copies of a licensed site are included and never counted against it, so you pay per client site rather than per environment.

Feature by feature

Free against paid. Every paid plan has the same features, so this table has two columns rather than four: Personal, Freelancer and Agency differ only in how many sites the one key covers.

FeatureFreePro, $48 a year
Phone, WhatsApp, text and link slotsIncludedIncluded
Conditions on UTMs, referrer, landing page, URL and deviceIncludedIncluded
AND within a group, OR between groupsIncludedIncluded
Works behind a full page cacheIncludedIncluded
Front end debug panelIncludedIncluded
Import and export the whole configurationIncludedIncluded
Slots3Up to 200
Rules5Up to 200
Country and region targeting from CDN headersNot includedIncluded
Every slot, rule and settings change recorded with who made itNot includedIncluded
Restore any of the last thirty configurationsNot includedIncluded

Before you decide

Thirty days to change your mind, no questions asked, as set out on the refunds page. Questions before buying? Ask us.

  • Every update released during your licence year, delivered in wp-admin
  • Email support from the person who wrote the plugin
  • One production site, with local, staging and development sites free
  • Thirty days to change your mind, no questions asked

Buy Dynamic Content Pro

One year of updates and support, from $4 a month billed once a year, and thirty days to change your mind.

The other two plugins

Attribution Tracker

Records where every visitor came from and attaches it to the form they submit, so a lead in your inbox arrives with its campaign on it.

Responsive Focal Point

Lets an editor pick the part of an image that must never be cropped out, and set a different point per breakpoint when one is not enough.