Responsive Focal Point
Free, or Pro from $3 a month
Lets an editor pick the part of an image that must never be cropped out, and set a different point per breakpoint when one is not enough.
Free version coming to WordPress.org. Pro adds what is listed below, billed once a year at $36 for one site.

Responsive Focal Point is free, and the free version is finished software rather than a trial. Plenty of sites need nothing more than that. The paid plans add what is listed below from $3 a month, billed once a year, and they differ from each other only in how many sites they cover. There is no monthly plan: that figure is the year divided by twelve, so you can compare it against tools that really do bill monthly.
Plans
Free
$0 forever
Every site you like. Nothing to renew and nothing to expire.
The free version. Finished software, not a trial.
- One focal point per image, honoured at every size
- Two custom breakpoints on top of the default
- Live crop previews while choosing the point
Coming to WordPress.org
Personal
$3 a month
Billed once a year at $36.
One production site, for your own site or a single client.
- Everything in Free
- Every paid feature
- Email support
Freelancer
$7 a month
Billed once a year at $84.
Ten production sites, for a book of client work.
- Everything in Free
- Every paid feature
- Email support
Agency
$11 a month
Billed once a year at $132.
As many production sites as you run, on one key.
- Everything in Free
- Every paid feature
- Email support
More than one site
Start with Free. When you need the paid tier, a plan counts production sites: local, staging and development copies of a licensed site are included and never counted against it, so you pay per client site rather than per environment.
Feature by feature
Free against paid. Every paid plan has the same features, so this table has two columns rather than four: Personal, Freelancer and Agency differ only in how many sites the one key covers.
| Feature | Free | Pro, $36 a year |
|---|---|---|
| One focal point per image, honoured at every size | Included | Included |
| Live crop previews while choosing the point | Included | Included |
| Resolved in the CSS cascade, with no JavaScript | Included | Included |
| Post content images and featured images | Included | Included |
| Cover block support | Included | Included |
| Custom breakpoints on top of the default | 2 | Up to 20 |
| Library wide audit of what has nothing set | Not included | Included |
| ACF image field helpers | Included | Included |
Before you decide
Thirty days to change your mind, no questions asked, as set out on the refunds page. Questions before buying? Ask us.
- Every update released during your licence year, delivered in wp-admin
- Email support from the person who wrote the plugin
- One production site, with local, staging and development sites free
- Thirty days to change your mind, no questions asked
Buy Responsive Focal Point Pro
One year of updates and support, from $3 a month billed once a year, and thirty days to change your mind.
The other two plugins
Attribution Tracker
Records where every visitor came from and attaches it to the form they submit, so a lead in your inbox arrives with its campaign on it.
Dynamic Content
Shows a different phone number, WhatsApp number or call to action depending on how the visitor arrived, so you can tell which campaign generated the call.